Dartmouth hopkins center for the arts
Status: Completed
Team: Eileen Moore, Radnyee Joshi
The task was to develop the signage and wayfinding program for the Dartmouth Hopkins Center for the Arts. I worked closely with the Snøhetta team to ensure the design was intentional and supported the visitor experience.
The work carefully responded to the project’s vision of a renewed gateway to Dartmouth’s Arts District. The objective was to make the plaza the primary entrance into the building and to thoughtfully integrate signage within the architecture, enhancing visitor flow without disrupting the project’s design integrity.
I drew from the architectural module at the Recital Hall and Performance Lab to develop a sculptural sign form that reflects the rhythms and proportions of the building’s expanded facades. By extending architectural intent into the signage, each element feels like a natural extension of the design.
elevating the PLAZA AS AN ENTRANCE TO THE ARTS DISTRICT
Similar to the exterior, our goal is to continue the Plaza experience in the interior as well, and elevate the new entrance to the building as a hub. Once inside, visitors will immediately be drawn to the centralized double height space.
To provide both, a guided experience and one of discovery, navigation in the The Hop will strike a delicate balance between guided and self-discovery.
The Hub serves as a main circulation core that navigationally allows visitors to vertically circulate between Lower 1 and the Second and First Floors. Thus most signage and wayfinding information will be centralized to this location.
Similar to a heat map, the concentration of signage and wayfinding will be diffused the further away one moves away from the Hub. However, navigational support will still be provided when and where its needed in locations away from the Hub.
