Along with developing the signage program for Powerhouse Arts, we also tackled their brand identity.

We developed a brand identity that represented not only the building’s unique history, but also the diverse collective of people and services that comprise Powerhouse Arts. Our goal was to evoke an ecosystem of creative educators and professionals, all collaborating to create something larger than the sum of its parts.

The brandmark is inspired by the concept of a hive. It’s a collection of small elements coming together to form a greater whole, showing how every Powerhouse Arts member supports – and is in turn supported by – every other member.

Being a multidisciplinary arts centre, Powerhouse Arts deserved special attention to its brand’s multimedia applications. Our work extended to include a website redesign, marketing asset templates, and brand guidelines.