Moore College of
Art & Design

Status: Completed

Team: Kevin Spencer, Elliot Langejans, Radnyee Joshi

Awards:
Graphic Design USA
Graphis Design Annual Silver Award
16th Grand Prix du Design Silver Certification

Founded in 1848, Moore College of Art & Design was the first visual arts college for women in the US. Moore College recently underwent a rebrand, resulting in a new logo supported by vibrant color palettes, fonts, and graphic elements. Our goal was to develop an experience for campus spaces that delivered on the new brand in its expression of creativity, vitality, and a modern aesthetic.

In developing the program, we knew we needed to design for designers. We used bold, energizing super graphics, shapes, and colors that built on the brand typography to populate the environment, enliven the space, and make students feel welcome. Graphic patterns featuring circles and merging fields of color extend over doors and other surfaces to further the immersive and playful effect.